Mission & Values


The mission of UGSM-Monarch Business School Switzerland is to be a leader in applied education and research in management. In achieving this aim we strive to provide our students with the knowledge, skill and learning environment that enables the creation of core competencies for the advancement of their academic and business careers. UGSM-Monarch Business School seeks to merge the rigours of academic training with the practicality of business insight to produce strong business and academic leaders that maintain a sustainable and ethically centered approach to competing in a globalized marketplace.


The values of the University are those core ideas that form the nucleus of who we are and how we look at the world. Our values provide beacons on how to act and how to consider others within our everyday dealings. The values of the University are specifically identified as:

  • Equality of Opportunity Based on Merit
  • Academic Honesty
  • Academic Freedom
  • Encouragement
  • Social Responsibility

The University believes that all members of the University whether they be a student, teacher or affiliate of The University are to be regarded as equal to all others regardless of creed, colour, religion, nationality, gender, sexual orientation or age. That is, the University will be open to all.